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In July 2023, Bratz announced a new partnership with celebrity Kylie Jenner. [6] On August 1, 2023, Bratz released a limited-time Mini Bratz x Kylie Jenner collection. The collection features a range of Kylie's famous looks with the promise of a "full line" of Kylie dolls released on October 1 as reported by MGA Entertainment manufacturer. [7] Controversies [ edit ] This article is about the fashion doll line and media franchise. For people with the surname, see Bratz (surname). For other uses, see Bratz (disambiguation). Bratz Roxxi shares a name with a character from MGA Entertainment sister brands Vi and Va and Rainbow High. Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places.
The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed] MGA Entertainment Wins Another Bratz Case". Los Angeles Business Journal. 17 November 2011 . Retrieved 13 August 2015. Vintage Doll, Bratz Slumber Party Collection Jade and Acessories, MGA Entertainment, Collectible Doll Gift Idea, Gift for Her, Bratz Lovers
a b "The Sweatshop Behind the Bratz". Institute for Global Labour and Human Rights (formerly National Labour Committee). 21 December 2006. Archived from the original on 15 April 2015 . Retrieved 15 April 2015. Custom Bootleg Rap Tee, Custom Photo - Vintage Graphic 90s Tshirt, Custom Photo Shirt, CUSTOM Your Own Bootleg Idea Here, Insert Your Design Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [18] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. [19]
Roxxi is a teenage girl with fair skin, blue eyes and long dark red hair. Rarely is she seen without a pair of sunglasses on hand. Bratz were not the only dolls to be criticized in this report, [15] which highlighted not only toys but also other products and the wider media. [15] In the UK, a Bratz spokesman defended the toy line, saying that "it is consumed by 8+-year-olds" and "are aimed at the preteen and teen market", adding that the dolls were considered for "female consumers at ages 10 to 18", [16] with the focus on the dolls while on looks was not on "sexualization" and that "friendship was also a key focus" of Bratz dolls. [16] Roxxi always loves to spice it up! That’s why her twin calls her “Spice”. Always ready for an adventure, she loves to try new things, and bring her friends along with her! When she gets an idea, she just goes for it! In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix. [41] The web series was seen on American TV on Kabillion. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed.
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Jury rules for Mattel in Bratz doll case". The New York Times. Reuters. 18 July 2008 . Retrieved 7 December 2008. Bratz Magazine is a success and Burdine is so mad she stress-eats a whole plate of burgers and forces Kaycee and Kirstee to scrub her feet. Byron gives the girls a recording contract, they become best friends with Roxxi, go on a tour and their debut album places first in the charts.
Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi: 10.3167/ghs.2012.050108 . Retrieved 8 November 2021– via Berghahn Journals. Bratz World message: Statement by Mr Larian regarding China stories". Yahoo! Groups. 24 December 2006. Archived from the original on 26 May 2020 . Retrieved 7 July 2009. Release on 1:39 ( PDT). The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in 2011 with MGA as the victors. [2] Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets. [3]In line with the launch of the new line of Kylie dolls, Bratz's fans questioned the choice of Kylie as their first celebrity collaborator. [a] Others did not like the skin tones on the Kylie dolls, implying they were too dark as compared to Kylie's skin tone. [7] Legal issues [ edit ] Bratz doll maker files lawsuit against Mattel". Promo Magazine. 19 April 2005. Archived from the original on 7 December 2008 . Retrieved 7 December 2008.
Animoca Brands Partners with MGA Entertainment to Develop Bratz Games and NFT". Animoca Brands. 17 December 2020 . Retrieved 17 January 2022. Bratz: BFF: Best Friends Forever for Rent on DVD". Netflix DVD Services. Archived from the original on 12 March 2015 . Retrieved 22 May 2022.a b "Are You Okay With Your Six-Year-Old Dating?". Men's Stuff. Archived from the original on 9 June 2021 . Retrieved 17 March 2022.
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